So we want to talk about one simple thing, which is the self-knowledge concept. Our tag line is “know yourself” and the trailer for our first book provides the not so simple message “You know how to lose weight, but how well do you know yourself?”
How can a book change your life?
The message confused people. Why do you need the book Change Your Mind: Lose Weight if you already know how to lose weight? The point is, if you get in touch with your inner self, you will find something much more important. Yes, it is bait and switch. People want to lose weight so they are intrigued by a diet book. But what if the diet book was so much more than just a plan? What if the diet book changed you completely, so much so that weight loss was infinitely easier, no matter which diet you followed?
So what is self-knowledge and why is it so important?
The self-knowledge we write about is that inner knowing, the getting in touch with what is inside of you, the inner light beyond the outer shell, the soul, the invisible thing that peers out of your eye sockets, the thing you know is there but cannot articulate. Self-knowledge is the realization that you are all that is.
“I am all there is” versus “It is all about me”
You are all there is, but you, the you that is all there is, is not the ego. The ego is the part that thinks “it is all about me.” Most of us do live from the ego when we function in the outside world and react to our environment. We feel that the world around us does not understand us nor responds very well to our expectations. But when you get in touch with your inner self, you flip that switch, and the egocentric persona shatters and becomes “I am all there is.”
Your point of origin is then understood as the soul, the center of the self, and you acknowledge that you are the designer of all of your life experiences. When you understand that, you understand that you choose the direction you want your life to take, you have more control, and you learn from every situation and grow. And that realization makes life magnificent, and you become a natural attractor of all the things you desire.